Emphasizing the consultative approach and streamlined solutions
Salesforce Customer Experience (CX) Enhancement
The client is a major health diagnostics company that is dedicated to helping patients at all stages of cancer live longer and healthier lives through the power of blood tests and the data they unlock. They requested BlueSky’s expertise to imagine a completely transformed customer engagement and experience.

Challenge

The client had recently deployed a Patient and Provider Portal and wanted to address several pain points, including:

  • Patient engagement occurring outside of Salesforce platform (Email/Calls).
  • Payments handled outside of Salesforce and not tracked efficiently into Salesforce records post payment.
  • Providers have no direct contact with Agents along with no Knowledge base setup.
  • Both (Patient portal, Provider portal) communities not using configurable Salesforce Lightning platform capabilities to the fullest.

Solution

BlueSky as the lead Salesforce Implementation Partner, implemented the entire Patient & Provider Experience Enhancement project, which included:

  • Researched, designed and implemented the latest Digital Engagement capabilities to streamline Patient engagement via multiple channels (SMS / Email / WhatsApp / Messenger) using Omni-channel.
  • Implemented a solution to accept payments using Stripe payment gateway with full PCI compliance.
  • Developed Einstein Bot for Provider portal to interact with Service Agents and built Knowledge base for Provider portal.
  • Recommended and redesigned the Patient and Provider portals using out of the box (OOTB) Lightning components.

Impact

The engagement resulted in significant improvements for the Patient and Providers, including:

  • Patients can choose preferred communication channel to reach out and a Service Agent can handle all such requests in single place via Omni-channel routing.
  • Patients can now make payments on Salesforce platform and the payments are automatically and efficiently tracked to Salesforce records in real-time using Stripe’s webhooks.
  • Providers are able to refer to the Knowledge base and interact with Service Agents via Chatbots.
  • Patient and Provider portals are redesigned to utilize the OOTB Salesforce Lightning components to the fullest.